TomTom and AutoNavi will initially provide traffic services for the Audi A3 model.
TomTom Traffic was launched in China early 2014 and is said to cover 6 million kilometers of roads (read here).
TomTom vs AutoNavi vs Alibaba
TomTom and AutoNavi have formed a joint venture at the end of 2010 to work together on digital maps and traffic services. The entity is 51% held by AutoNavi and 49% held by TomTom.
This alliance could nevertheless be endangered by the current acquisition of AutoNavi by giant e-commerce supplier Alibaba (read here) which is interested in the mobile assets of AutoNavi, not much in its automotive business.
While INRIX is traditionally the partner of Audi for real-time traffic (North America, Western Europe, Russia) this time the German car maker choose to work with TomTom.